“At first we were like, ‘Wait a second, you’re not screwing with us right?’ But it was real. In fact, the band was presented with a plaque onstage at a recent gig at local venue Bogart’s declaring April 1 Walk The Moon Day in Cincinnati.ĭespite the date, Petricca insists that Mayor John Cranley wasn’t pulling an April Fool’s prank. “It’s almost a joke with our fans now that every time we’re onstage, we sort of wave our Ohio pride flag,” says Petricca.
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We can offer value under every cap of Pepsi, and let fans know we’ll be their wingman for this summer of music.”Īs Walk The Moon gears up for a summer full of touring (next stop: this weekend’s Firefly in Dover, Delaware), Petricca says returning to the band’s roots in Cincinnati, where all four members still maintain residences, is still a priority. We can offer lots of things like tickets and exclusive access to to events across the country and now festivals like Lollapalooza. “There’s nothing that connects you more to a community than when you see music live,” Arbetter says, “and tapping into that through Live Nation is incredibly powerful for the brand. Jack Antonoff of BLEACHERS helps Pepsi pop open ultimate fan experiences and celebrate the launch of Pepsi Pass at Bryant Park on Jin New York City. And Pepsi’s senior marketing director Lou Arbetter says the brand will continue to give away concert tickets every hour all summer long (nevermind that the season doesn’t technically kick off until this Sunday, June 21.) “With this song in particular, it’s such a different side of us and has this message that’s important to us about diversity and celebrating each other’s differences, which is an awesome tie-in with the Pepsi campaign as well.”Įarlier this week, Pepsi kicked off Pop Open Music in New York with a concert event featuring Kid Ink and Bleachers’ Jack Antonoff. “At this point, ‘Shut Up And Dance’ has gone all around the world, so I’m not sure we would ever expect something would be quite as successful, but it is definitely on our minds to see if we can do it again,” he says.
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Petricca says the band is “always looking for new and unique ways to put our music out there,” and hopes the Pepsi partnership can relieve some of the band’s self-imposed pressure to top themselves next time out.
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The band has signed on as one of the first artist partners for Pop Open Music, Pepsi’s summer music program, which debuted new TV spots earlier this week featuring the band’s next single, “Different Colors” and will team up with Walk The Moon throughout the summer as part of its new Pepsi Pass backstage summer concert offering and recently inked deal with Live Nation. Walk The Moon can add Pepsi spokespeople to their growing list of 2015 achievements.